47 million people follow companies in the semiconductor industry online. This means people are seeing content from these brands across platforms like Facebook and Twitter every time they look on their phones or computers. Are you reaching this audience? If not, we want to help you to get your brand in front of them, build a professional online identity and establish a base of interested followers.

Creating a comprehensive digital marketing approach can be difficult and time-consuming. We’ve boiled it down to the three most crucial things you’ll need in today’s digital age.

1. The accounts.

It’s 2018–people are looking at your company online. They need to be able to find you on all the social channels they log into every day so that they can follow you in a way that is easiest for them. This means you need to make sure that you have claimed or set up all the social accounts for your business. It’s not terribly complicated and it shouldn’t take long, and it’ll protect you from other companies swooping up your username, leaving you to use an altered form of your own company name by adding underscores or dashes to differentiate.

There is no reason not to do this right now.

Reserving the pages and usernames doesn’t mean you need to immediately start posting, but it does mean that when the time comes to post you won’t be scrambling to create accounts. If you’re at a loss for the platforms to start on, take into account that the study by Publitek on social media in the semiconductor industry found that Facebook had 65% of the 47 million followers. With 2.2 billion monthly active users, this is the largest social media platform and it’s one you should definitely be taking advantage of.  

Twitter had the second highest number of followers at 15%, and while that number doesn’t come close to Facebook’s followers, it’s the channel that semiconductor companies are most active on. Twitter had 37% of activity, compared to 13% for Facebook. This is a great place to follow what other companies in the industry are posting about because you can follow hashtags that are relevant to your business.

Bottom line–if you don’t currently own the Twitter, Facebook, and LinkedIn accounts for your company, go and get them–and do it now.

2. A plan. (Otherwise known as a strategy.)

This may seem like an obvious one, but we see aimless posting across all industries and it breaks our social media hearts. Yes, it is relatively easy to post something online. All you need is an internet connection and you can broadcast any message you would like. But we beg you to dig a little bit deeper than that.

It’s always obvious when a company is just posting for the sake of having content. It ends up feeling desperate, disjointed, and unprofessional. Your digital marketing strategy needs to have outlined goals matched with relevant social media metrics so that you know exactly what purpose each piece of content serves and you can keep an eye on your analytics to make sure you’re heading in the right direction.  

From increasing brand awareness to driving traffic to your website, there’s a lot that social media can do for your business. It’s worth taking the time to sit down and decide what you want it to accomplish.  

Your plan should include company specific content related to applications, products and technical information, industry information that is relevant for your target audience, and of course, some fun stuff – content that includes people / faces.  If you do this right, you should be able to construct a content calendar with a rolling 3 – 6 month outlook and a final detailed posting plan with a four week outlook.

3. Someone to manage it.

We will keep repeating this until the end of time: companies need a dedicated person or team to create content and manage social media channels. This is a huge undertaking for anyone and it’s really not something you can just tack onto the job description of someone already working for you. Social media platforms constantly change and add new features, so a knowledgeable social media team that keeps up with the latest trends is essential to maintaining a strong online presence.

Now of course, we’re a little biased in who we would recommend to help you with this undertaking.

At Buzzly Media, we only employ the top experts in digital marketing and hold ourselves to a very high standard.

We are proud of the work we put out and would love to talk to you about growing your online presence.

We provide free consultations, create customized social media strategies, and offer a variety of social media content creation and management packages. Fill out our contact form, email us at info@buzzlymedia.com, or come hunt us down at SEMICON next week–we’d love to see you there.

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