7 Reasons to Outsource Your Social Media Marketing

7 Reasons to Outsource Your Social Media Marketing

Social media people know what they’re doing! An outside agency is (supposed to be) staffed with people who are experts in their fields and have degrees as well as outside experience in social media management. They will find quality…

Tutorial: Create a Snapchat Geofilter

You've probably seen Snapchat geofilters before. They are the creative frames and location-based titles that you can swipe through every time you take a picture on Snapchat. Snapchatters use them to add context and originality to the stories…

6 Social Media Mistakes You Might be Making

Social media is an alluring way for businesses to advertise, but it also comes with many pitfalls that you may not expect to encounter. Each platform has its own preferences for post types, image sizes and even search optimization. Without a…

3 Digital Marketing Must-Haves for Semiconductor Companies

47 million people follow companies in the semiconductor industry online. This means people are seeing content from these brands across platforms like Facebook and Twitter every time they look on their phones or computers. Are you reaching this…

What Can Social Media Do for my B2B Company?

Leaving a comprehensive social media strategy out of your marketing efforts is a big mistake for B2B businesses. In today’s digital world, the sales process is shifting online for the majority of industries, with one study finding that “most…

Are your Social Media Efforts Paying Off?

One of the most common questions we receive about social media marketing is, “How can I tell if it’s working?” It can be hard to measure the success of social media because it can be a challenge to track goals like brand awareness and…
3 Creative Pinterest Campaigns to Replicate

3 Creative Pinterest Campaigns to Replicate

Here’s an industry secret: looking at the strategies and campaigns that are working for other brands is one of the best to brainstorm what will work for yours. While Pinterest is often overlooked in social media marketing strategies, it actually…
How Facebook Targets Ads to You

How Facebook Targets Ads to You

For paying advertisers, it just wouldn’t be enough for Facebook to pick up on your patterns of clicking on funny dog videos (guilty) and show you more of them. To be valuable to their advertisers, Facebook actually segments your interests…

5 Insider Questions to Ask Your Social Media Agency

Wondering if the social media agency you're considering hiring (or have hired...) can be trusted with your brand? Obviously you need to grill them on why they are qualified, how often you can expect them to be posting, etc etc. However, if…
6 Essential Marketing Channels For Nonprofits

6 Essential Marketing Channels for Nonprofits

Marketing in the digital age gets more and more complex every day. There are new platforms to consider, old platforms to throw out, and overall way too many things for one person to think about. If you’re wondering what marketing channels…
5 Myths About Public Relation’s Impact on Journalism

5 Myths About Public Relation’s Impact on Journalism

1. Myth: Journalists and public relations (PR) people are opposing forces. Fact: The roles of PR people and journalists are very similar in nature. Often, a PR person will do much of the journalist’s work and simply hand over what they come…