What Can Social Media Do for my B2B Company?

Leaving a comprehensive social media strategy out of your marketing efforts is a big mistake for B2B businesses. In today’s digital world, the sales process is shifting online for the majority of industries, with one study finding that “most…
3 Creative Pinterest Campaigns to Replicate

3 Creative Pinterest Campaigns to Replicate

Here’s an industry secret: looking at the strategies and campaigns that are working for other brands is one of the best to brainstorm what will work for yours. While Pinterest is often overlooked in social media marketing strategies, it actually…

Are your Social Media Efforts Paying Off?

One of the most common questions we receive about social media marketing is, “How can I tell if it’s working?” It can be hard to measure the success of social media because it can be a challenge to track goals like brand awareness and…

Tutorial: Create a Snapchat Geofilter

You've probably seen Snapchat geofilters before. They are the creative frames and location-based titles that you can swipe through every time you take a picture on Snapchat. Snapchatters use them to add context and originality to the stories…
September 2017 Social Media Holidays

September 2017 Trending Social Media Holidays

If you’re not able to invest in paid social media campaigns, you may notice that getting the type of exposure and reach you want is a bit difficult. Certain social media platforms are increasingly pushing down organic content in favor of sponsored…

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