Dr. Capaldi Phillips had absolutely no social media profiles or web presence when we were hired. Our first step was to create all relevant accounts and start building her brand from the ground up. Our digital marketing plan including social media marketing, graphic design, email marketing and campaign management.
We determined that the platforms that would best serve our goals would be Facebook, Twitter, Pinterest and Instagram. We went through each episode of Eating Psychology with Betty to get a good grasp on the types of content we would need to be posting and the topics Dr. Capaldi Phillips would identify with. After this preliminary research phase, we set about building up the social media profiles and populating them with educational articles, show promotions and original graphics.
We knew we needed somewhere for our new fans to land, so we built Dr. Capaldi Phillips a website that became the hub of everything we were promoting. We included an email capture form with the intention of building an email list that we would use to alert fans about new content and even new books. A blog was a necessity for our strategy because it would boost the SEO of the site as well as establish Dr. Capaldi Phillips as an online authority in eating psychology. With our focus trained on elevating her brand and building a following, we implemented our strategy and earned quick results.
Each profile is still being updated with new content daily and our email subscribers receive regular updates. We continue to blog every month to keep our audience engaged and share to various groups and influencers.